How Could Snapchat’s pixel help you to optmize your campaigns
How the pixel drives measurement engagement and ROI?
After seeing their ad and they get a better understanding of ROI the snap pixel is best suited for your direct response goals
such as driving leads, subscriptions, or product sales.
You can measure these goals beyond what happens during a single session or across multiple devices
Source for that article is from Snapchat’s video provided by Seema Puthyapurayil and Tyler rich